Privacy Policy

Last updated: 1st July 2026

Construction Memphré, operated by 9339-3478 Québec inc., places great importance on the protection of personal information. This Privacy Policy explains what information we collect, why we use it, with whom it may be shared, how we protect it, and what rights you have.

This Policy applies to our website, online forms, communications with clients and potential clients, and the tools we use for customer relationship management, marketing, web analytics, user experience improvement, and advertising measurement, including HubSpot, Google Analytics, Google Ads, Google Tag Manager, Microsoft Advertising, Microsoft Universal Event Tracking, and Microsoft Clarity.

1. Person Responsible for the Protection of Personal Information

The person responsible for the protection of personal information at Construction Memphré is:

Nicolas Poisson
Construction Memphré
Email: info@constructionmemphre.ca
Phone: 819-238-3240

You may contact this person with any questions regarding the collection, use, retention, disclosure, or destruction of your personal information.

2. Personal Information We Collect

We collect only the information necessary for our business activities, including responding to inquiries from potential clients, managing client relationships, improving our services, and ensuring the proper functioning of our website.

The information collected may include:

• your first and last name;
• your email address;
• your phone number, if you provide it;
• your address or the general location of your project, if you provide it;
• information related to your construction or renovation project;
• your budget, timeline, or preferences, if you choose to share them;
• messages, requests, images, plans, or documents that you send us;
• information collected when you download a guide, complete a form, or request to be contacted;
• your consent preferences;
• technical information related to your use of our website, such as pages viewed, device type, browser, traffic source, interactions with the site, and certain digital identifiers.

We do not seek to collect sensitive personal information unless you voluntarily choose to provide it in connection with a project.

3. How We Collect Your Information

We may collect your information when you:

• complete a contact form;
• download a guide, document, or resource;
• request an estimate, meeting, or follow-up;
• subscribe to a communication or newsletter;
• communicate with us by phone, email, form, or another method;
• browse our website;
• interact with our advertisements, emails, or digital content.

Some information may also be collected through cookies, pixels, tags, scripts, analytics tools, or similar technologies, depending on your consent preferences.

4. Why We Use Your Information

We use your personal information for the following purposes.

Responding to Your Requests

We use your information to communicate with you, answer your questions, review your request, evaluate your project, and provide appropriate support.

Managing Relationships With Clients and Potential Clients

We use customer relationship management tools, including HubSpot, to organize inquiries, manage follow-ups, keep a history of communications, and better support the people who contact us.

Sending a Requested Guide or Resource

If you download a guide or resource from our website, we use your information to send you the requested document and, where applicable, follow up with you regarding the downloaded content.

Sending Marketing Communications

If you consent, we may occasionally send you emails about our services, guides, advice, projects, events, or other content related to residential construction and renovation.

You may withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.

Measuring and Improving Our Communications and Advertising

We may use certain information to understand the effectiveness of our website, forms, emails, and advertising campaigns. This may include the use of tools such as Google Analytics, Google Ads, Google Tag Manager, Microsoft Advertising, Microsoft Universal Event Tracking, Microsoft Clarity, and HubSpot.

Where required, these activities are carried out according to your consent preferences, including for cookies, tracking technologies, advertising measurement, behavioural analytics, and personalization.

Improving Our Website and Services

We use browsing and interaction information to understand how our website is used, correct technical issues, improve the user experience, and better present our services.

Meeting Legal Obligations

We may use or retain certain information where required by law, including for accounting, tax, contractual, legal, or security obligations.

5. Use of HubSpot

We use HubSpot as our customer relationship management platform and marketing tool.

When you complete a form on our website, download a guide, request to be contacted, or communicate with us, some of your information may be stored and managed in HubSpot.

This information may include:

• your first and last name;
• your email address;
• your phone number, if you provide it;
• the form you submitted;
• the guide or resource you requested;
• the source of your visit or inquiry;
• information related to your project;
• the history of our communications with you;
• your consent preferences;
• certain interactions with our emails, forms, or website, where these features are enabled and according to your consent preferences.

We use HubSpot to manage inquiries, organize follow-ups, send requested resources, maintain communication history, manage certain marketing communications, and understand the effectiveness of our forms and communications.

HubSpot may process, host, or access certain personal information outside Québec or Canada. We take reasonable steps to limit access to personal information and to use service providers that offer appropriate safeguards.

6. Use of Analytics, Advertising, and User Experience Tools

We may use analytics, advertising, and user experience tools, including Google Analytics, Google Ads, Google Tag Manager, Microsoft Advertising, Microsoft Universal Event Tracking, and Microsoft Clarity.

These tools may help us:

• measure website traffic;
• understand traffic sources;
• measure conversions, such as a submitted form or downloaded guide;
• analyze the performance of our advertising campaigns;
• improve our advertisements and avoid showing irrelevant messages;
• understand how visitors interact with our website;
• identify potential user experience or navigation issues;
• improve our content, forms, and pages.

When we use these tools, certain technical or interaction information may be collected, such as pages viewed, clicks, scrolling, device type, browser, traffic source, certain digital identifiers, or conversion events.

Where required, these activities are carried out according to your consent preferences, including for cookies, tracking technologies, advertising measurement, behavioural analytics, and personalization.

We do not sell your personal information to advertisers.

7. Use of Microsoft Clarity

We may use Microsoft Clarity to better understand how visitors use our website and to improve the user experience.

Microsoft Clarity may allow us to analyze certain interactions with the site, such as:

• clicks;
• navigation movements;
• scrolling;
• pages viewed;
• areas of the site that attract attention;
• potential usability or navigation issues;
• heatmaps;
• session recordings or reconstructions of interactions with certain pages.

When Microsoft Clarity is used, we aim to use it in a way that limits the collection of unnecessary personal information. Certain information may be masked, anonymized, or excluded according to the settings available.

The use of Microsoft Clarity and similar tools is managed according to your consent preferences where required.

8. Use of Advertising Conversion Data

We may measure certain actions taken on our website in order to understand the effectiveness of our advertising campaigns. These actions may include, for example:

• submitting a contact form;
• downloading a guide;
• requesting a follow-up;
• a meaningful interaction with our website.

In some cases, when you voluntarily provide information such as your email address through a form, that information may be used in a secure and limited way to measure the effectiveness of our advertising in tools such as Google Ads or Microsoft Advertising.

Where required, this use is carried out according to your consent preferences. We do not sell your personal information to advertisers.

9. Consent

When you voluntarily submit your information through a form, you consent to our use of that information to respond to your request or provide the resource you requested.

Certain uses may require separate consent, including:

• receiving marketing communications;
• accepting certain non-essential cookies;
• allowing analysis of your browsing behaviour;
• allowing the use of behavioural analytics tools, such as Microsoft Clarity;
• allowing the use of advertising measurement tools, such as Google Ads or Microsoft Advertising;
• allowing the use of information for advertising measurement or personalization;
• allowing the use of form or conversion data to measure the effectiveness of our advertisements.

You may withdraw your consent at any time, subject to certain legal or contractual obligations.

10. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, or similar technologies.

These tools may be used to:

• ensure the website functions properly;
• remember certain preferences;
• measure website usage;
• analyze the performance of our campaigns;
• improve our advertising and communications;
• understand interactions with our content;
• improve the user experience.

These technologies may come from our own tools or from third-party providers, including HubSpot, Google, Microsoft Advertising, and Microsoft Clarity.

Non-essential cookies, including those related to statistics, marketing, advertising, behavioural analytics, or profiling, are managed according to your consent preferences where required.

You may modify your cookie preferences through the consent management tool displayed on our website, where available.

11. Electronic Communications

If you agree to receive marketing communications from us, we may send you emails about our services, projects, advice, guides, or content.

Each commercial electronic message includes the information necessary to identify us and an unsubscribe mechanism.

You may unsubscribe at any time.

12. Sharing of Personal Information

We do not sell your personal information.

However, we may share certain information with service providers or partners who help us operate our business, including:

• website service providers;
• customer relationship management and marketing tools, including HubSpot;
• analytics, advertising, and measurement tools, including Google and Microsoft;
• hosting providers;
• email or automation providers;
• professional advisors, where necessary;
• public authorities, if required by law.

These disclosures are limited to what is necessary for the intended purposes.

13. Disclosure or Hosting Outside Québec

Some of our service providers may process, host, or access personal information outside Québec or Canada.

This may include technology providers such as HubSpot, Google, Microsoft, or other digital service providers.

When this occurs, we take reasonable steps to ensure that the information receives adequate protection, including through recognized providers, security settings, access controls, and contractual agreements where applicable.

14. Retention of Information

We retain personal information only for as long as necessary for the purposes for which it was collected, or as required by law.

Retention periods may vary depending on the type of information and the nature of our relationship with you.

For example:

• inquiries from potential clients may be kept for as long as necessary to complete follow-ups;
• information related to a project may be kept for the time necessary to manage the project and meet legal or contractual obligations;
• information related to marketing communications is kept until consent is withdrawn or until it is no longer necessary;
• certain information may be kept longer where required for tax, accounting, legal, or contractual obligations.

When information is no longer necessary, we take reasonable steps to delete, anonymize, or securely destroy it.

15. Security of Information

We take reasonable steps to protect personal information against loss, theft, unauthorized access, misuse, unauthorized disclosure, modification, or destruction.

These measures may include:

• limiting access to authorized individuals;
• using passwords and authentication measures;
• managing access to digital tools;
• raising awareness among individuals who handle personal information;
• monitoring and updating our tools where necessary.

No method of electronic transmission or storage is entirely secure. We make reasonable efforts to reduce risks.

16. Your Rights

Subject to the limits provided by law, you may request:

• access to the personal information we hold about you;
• correction of inaccurate, incomplete, or ambiguous information;
• withdrawal of your consent for certain uses;
• cessation of marketing communications;
• information about the use or disclosure of your personal information;
• deletion of certain information, where applicable.

To exercise your rights, you may contact the person responsible for the protection of personal information identified at the beginning of this Policy.

We may need to verify your identity before responding to a request.

17. Information Concerning Minors

Our services are not specifically directed to minors. We do not intentionally seek to collect personal information from minors without appropriate consent.

If you believe that a minor has provided us with personal information without authorization, please contact us.

18. Confidentiality Incident

If an incident involving personal information occurs, we take reasonable steps to reduce risks, correct the situation, and comply with our legal obligations.

Where required by law, we will keep a record of the incident and notify the individuals concerned as well as the competent authorities.

19. Changes to This Policy

We may modify this Privacy Policy from time to time to reflect our practices, tools, legal obligations, or changes to our website.

The date of the last update is indicated at the top of this page.

20. Contact Us

For any questions about this Policy or the protection of your personal information, you may contact:

Construction Memphré
Person responsible for the protection of personal information: Nicolas Poisson
Email: info@constructionmemphre.ca
Phone: 819-238-3240
Website: constructionmemphre.ca